For a lover of MINI, the reason to choose the MINI over any other sports car is obvious. The razor-sharp handling is world class, of course, and the speed and compact size offers an unparalleled driving experience.

But other cars offer speed and handling. You can find compact ones, too (although it’s hard to find other cars quite as efficiently designed as the MINI).

But while some other sports cars offer speed and handling, no other sports car gives you the chance to make a car so uniquely yours.

MINI offers the chance for a personalized car that reflects every aspect of your personality. You can customize your MINI so that it fits seamlessly into your life and lifestyle. Everyone from your neighbors to your coworkers will recognize you from blocks away.

That’s the gift of the MINI -- instant recognition, wherever you go.

Straight out of the gate, the color of your MINI explains something essential about your personality. The wide variety of colors, from Chili Red to Starlight Blue, gives you a number of ways to express yourself. An Electric Blue finish indicates a quirkiness and intensity, while the classic British Racing Green lets everyone know you appreciate the finer things.

Everything from the roof to the wheels can be adjusted to communicate your style and personality. For a sportier look, you can get racing stripes painted on the hood -- and for those who wish to shout their love of MINI from the rooftops, the classic Union Jack can be applied to your side mirrors or the top of your car.

No other sports car allows you to express yourself like MINI does. From the color to the transmission, every part of the MINI says something about you.